Selling on Amazon is competitive. With millions of products listed, how do you make sure customers find your products first? The answer lies in Amazon SEO. Unlike Google SEO, Amazon’s ranking algorithm (known as A9) focuses heavily on sales performance and product relevance. If you want to grow your Amazon account and maximize visibility, here’s what you need to know.

What is Amazon SEO?

Amazon SEO is the process of optimizing your product listings and account to rank higher in Amazon search results. When a shopper searches for a keyword, Amazon wants to show the most relevant, high-converting products. That means if your listing is optimized correctly, you’ll appear above your competitors and drive more sales.

 Key Elements of Amazon SEO

1. Keyword Research

Your first step is finding what customers are actually searching for.

• Use tools like Helium10, Jungle Scout, or Amazon autocomplete.

• Focus on both short-tail (e.g., headphones) and long-tail (e.g., wireless noise-cancelling headphones with mic) keywords.

2. Product Title Optimization

Your product title is the most important ranking factor.

• Include main keywords at the start.

• Add essential details: brand, size, color, features.

• Keep it readable — avoid keyword stuffing.

Amazon SEO Checklist

• Optimized title with main keywords

• Strong bullet points and description

• Backend keywords filled

• High-quality images & video

• Competitive pricing

• Review generation strategy

• Ongoing PPC ads